Cross-Platform Ecosystem – Overview & Process FlowOverviewThis is a macro-level architecture that explains how data flows through an enterprise media ecosystem:
Core System: WideOrbitWideOrbit acts as the operational hub for planning, tracking, and monetizing campaigns. It manages:
Bridge Integration
Business Intelligence (BI)The BI platform plays a vital role in forecasting and deal analysis:
Digital Systems & Distribution
Series & Episode Metadata
External Dependencies
ConclusionThis connected ecosystem automates every stage of a media campaign — from planning and trafficking to delivery and billing — across both linear and digital advertising environments. |
Cross-Platform Ecosystem – Overview & Process FlowOverviewThis is a macro-level architecture that explains how data and automation move through the ecosystem:
Core System: WideOrbitWideOrbit is the source of truth for media planning and billing. It manages:
Bridge Integration
Business Intelligence (BI)BI systems support decisions by analyzing:
Digital Systems & Distribution
Series & Episode Metadata
External Dependencies
ConclusionThis connected ecosystem ensures that ad campaigns are planned, tracked, executed, and billed without manual bottlenecks — no matter the channel (TV or digital). |
Calculation with Deal Types – Decision LogicOverviewThis logic helps the system decide where to place ad spots, based on:
It uses checkpoints to ensure that spots are accurately marked as either Placed or Available — so that media inventory is used correctly and efficiently. 1. Deal Type Entry PointsThe system first checks the type of incoming deal. Then it splits them into two categories:
Each follows its own validation rules. 2. Non-Prime Path
3. Prime Path
4. Placement Validation
5. Final Outcomes
Note: This logic helps keep planning accurate, avoids double-booking, and ensures the right spots go to the right campaigns — whether guaranteed or opportunistic. |
Open Market File – Logic Flow DescriptionOverviewThis logic defines how ad inventory is added to the Open Market Inventory File:
1. Initial Evaluation
2. National Time Check
3. Fallback Logic
Key Notes
ConclusionThis logic ensures inventory is cleanly managed and up-to-date by including only eligible, flighted ROS titles — preserving the accuracy of sales data and avoiding unnecessary clutter in Open Market files. |
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Calculation for Precision and Open Market – Flow OverviewPrecision vs. Open Market – Placement LogicThis logic helps the system decide how to place ads: should it go into Precision inventory or the Open Market?
OverviewThe system looks at the type of deal and inventory and applies rules based on:
If the ad meets all the rules, it’s marked Placed. If not, it stays Available. 1. Spot Placement Decision
2. Non-Prime Path (Open Market)
3. Prime Path
4. Decision Factors
Key Considerations
ConclusionThis smart logic ensures each ad is placed only if it follows the rules. It balances client goals with inventory availability, while keeping everything clean and automated. |
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Proposal Creation WorkflowProposal Creation OverviewThis flow outlines the step-by-step process of creating a media proposal and covers both digital and linear workflows:
This unified process ensures all teams — digital and traditional — stay aligned from planning to proposal delivery. 1. External Processes
2. Digital Ad Sales Applications
3. Linear Ad Sales Applications (WideOrbit)
Key BenefitThis process gives the sales team confidence in what they present to clients — it’s strategic, backed by data, and compliant with available inventory and delivery logic. |
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