Overview

Magna Global, a strategic intelligence and investment arm of IPG Mediabrands, approached our IT team with a request to design and launch a new external-facing website. As an industry leader in media forecasting, marketplace intelligence, and media investment strategy, Magna required a digital presence that reflected its data-driven expertise while maintaining flexibility for future content updates.

I partnered directly with the Magna Global stakeholder to shape the content strategy and structure of the website. This collaboration involved identifying the key purpose of each page, defining audience priorities, and organizing messaging in a way that clearly communicated Magna’s capabilities in media planning, market research, and ad innovation.

Working in tandem with our developer, we implemented a customized content management system (CMS) tailored to the agency’s needs. The CMS was configured to allow Magna’s internal team to easily update page content, publish research, or refresh media assets without needing direct IT involvement.
​
The outcome was a polished, modern website that not only enhanced Magna Global’s external visibility but also empowered their team to maintain and evolve their web presence with agility and autonomy.

Magna Global SiteMap

• About Us
  • Media Trials
  • Intelligence
    • Industry Reports
    • ​Atlas
  • Equity
• News
  • Thought Leadership
  • In the News
  • Press Releases
• People
  • Offices
• Atlas

Magna Global SiteMap Documentation

This documentation outlines the sitemap structure for the Magna Global website, a division of IPG Mediabrands. It serves as a reference for stakeholders, developers, and content teams to understand the site's organization, content categories, and navigation hierarchy. The sitemap reflects the strategic grouping of media intelligence, reports, equity initiatives, and thought leadership content—ensuring users have a seamless experience discovering Magna’s insights and capabilities.

Click to set custom HTML

□ Magna Global Website Sitemap Process Flow

1. Stakeholder Consultation

• Conduct discovery session with Magna Global leadership
• Identify core objectives (visibility, accessibility, thought leadership)
• Define key audiences (advertisers, analysts, media partners)

2. Content Inventory & Categorization

• Audit existing content and strategic materials
• Categorize content under main themes:

• About Us (mission, innovation, equity)
• Intelligence (industry reports, Atlas data tools)
• News (press, thought leadership)
• People (team, global offices)

3. Sitemap Structuring

• Define top-level navigation:

• About Us
• News
• People
• Atlas

• Define sub-navigation items:

• Under About Us: Media Trials, Intelligence, Equity
• Under Intelligence: Industry Reports, Atlas
• Under News: Thought Leadership, In the News, Press Releases
• Under People: Offices

4. Design & CMS Planning

• Collaborate with developer to build a scalable, CMS-enabled structure
• Ensure content modules are reusable and easy to manage
• Build wireframes or Axure prototypes (if needed)

5. Content Integration & Testing

• Populate pages with stakeholder-approved copy
• QA for broken links, page hierarchy, responsiveness
• Optimize navigation UX for web and mobile

6. Launch & Maintenance

• Go live after approval
• Provide training to Magna Global team for CMS content updates
• Schedule periodic reviews for updates and enhancements