Healix Global – External Website Development Collaboration
Healix Global, a specialized agency under the IPG Mediabrands umbrella, approached our IT team with a request to design and launch a new external-facing website that would better reflect their brand identity, global footprint, and specialized healthcare marketing capabilities. As a subagency focused on health and wellness media strategy, Healix required a site that could communicate their unique value proposition while remaining flexible and easy to update over time.
I collaborated directly with the Healix Global stakeholder to define the structure and content strategy for the site. This included identifying key messaging, curating visual assets, and outlining the purpose and layout of each page--such as About Us, Services, Case Studies, Global Reach, and Contact.
Our development team then implemented a customized content management system (CMS) tailored to Healix’s needs. This allowed their internal teams to independently manage and update site content, including adding new client case studies, updating service offerings, or posting news and thought leadership articles.
The project resulted in a sleek, brand-aligned digital presence that not only elevated Healix Global’s external communications but also empowered their team with long-term content flexibility.
Healix Global, a specialized agency under the IPG Mediabrands umbrella, approached our IT team with a request to design and launch a new external-facing website that would better reflect their brand identity, global footprint, and specialized healthcare marketing capabilities. As a subagency focused on health and wellness media strategy, Healix required a site that could communicate their unique value proposition while remaining flexible and easy to update over time.
I collaborated directly with the Healix Global stakeholder to define the structure and content strategy for the site. This included identifying key messaging, curating visual assets, and outlining the purpose and layout of each page--such as About Us, Services, Case Studies, Global Reach, and Contact.
Our development team then implemented a customized content management system (CMS) tailored to Healix’s needs. This allowed their internal teams to independently manage and update site content, including adding new client case studies, updating service offerings, or posting news and thought leadership articles.
The project resulted in a sleek, brand-aligned digital presence that not only elevated Healix Global’s external communications but also empowered their team with long-term content flexibility.
Healix Global SiteMap
This sitemap reflects the primary navigation structure of the website, facilitating easy access to key information about Healix Global.
- Home
- Landing page introducing Healix Global's mission and services.
- Who We Are
- Information about the company's background, team, and values.
- What We Do
- Details on the services and solutions offered by Healix Global.
- Contact Us
- Contact information and a form for inquiries.
This sitemap reflects the primary navigation structure of the website, facilitating easy access to key information about Healix Global.
Healix Global SiteMap Process Flow
Healix Global SiteMap Process Flow Documentation
🌐 Healix Global Site Map Process Flow
1. Requirements Gathering
- ✅ Stakeholder meeting with Healix Global team
- ✅ Identify purpose of the website (brand representation, lead generation, informational)
- ✅ Define target audience (clients, partners, healthcare brands)
- ✅ Define top-level navigation:
- Home
- Who We Are
- What We Do
- Contact Us
- ✅ Outline content goals for each section
- ✅ Plan for responsive design and content scalability
- ✅ Visualize page hierarchy:
- Home
- Who We Are
- Mission & Vision (optional)
- Leadership (optional)
- What We Do
- Services
- Case Studies (optional)
- Contact Us
- Contact Form
- Office Locations (optional) - ✅ Review and approve with stakeholders
- ✅ Developer customizes CMS (e.g., WordPress, Drupal, etc.)
- ✅ Create editable page templates for each section
- ✅ Integrate navigation and footer structure
- ✅ Add stakeholder-provided content
- ✅ Optimize layout and media
- ✅ Test links, forms, and mobile responsiveness
- ✅ Stakeholder walkthrough and feedback loop
- ✅ Final QA and deployment
- ✅ CMS access and training provided to Healix Global team
- ✅ Enable team to update content via CMS
- ✅ Schedule periodic reviews for UX, performance, and SEO