Hi, I’m Anastasia Abrahim — a Senior Product Manager with over a decade of experience delivering high-impact, user-centric solutions across AdTech, advanced targeting, and media operations. I thrive at the intersection of strategy, data, and user experience, building products that transform complex workflows into streamlined, scalable platforms.
My product journey began on Wall Street in 2001, where I spent over a decade optimizing financial systems and operational processes. In 2015, I pivoted into media and advertising technology, bringing a rigorous, data-first mindset to product leadership roles at IPG Mediabrands, Publicis Media, ESPN, and A+E Networks.
Along the way, I’ve led the development of internal tools that achieved 100% adoption, driven Agile product delivery across cross-functional teams, and launched innovative solutions that unlocked new revenue streams and enhanced user experience. From digital video and CTV to barter finance and campaign forecasting, my work spans the full product lifecycle—from discovery and design to launch and iteration.
Understanding users is at the heart of everything I do. I immerse myself in their workflows, shadow their processes, and map out journey and process flows to identify what they actually need—not just what they request. My goal is always to deliver measurable impact, grounded in insights and aligned with business outcomes.
When I’m not immersed in product strategy, you’ll probably find me devouring a book, experimenting in the kitchen, or relaxing with a good cocktail and great company.
A Few Products I’m Proud Of
Agency File Management
Automated the delivery of pre-air, postlog, and final aired reports to agencies and advertisers—eliminating manual workflows, improving accuracy, and unlocking revenue growth.
Precision Plan Comparison
Enabled campaign teams to compare precision media plans quarter-over-quarter or year-over-year, streamlining plan evaluation by spend, impressions, and CPM.
Disney Advanced Target Proposal Tool
Adapted and enhanced Disney’s internal tool to support A+E’s Precision team, generating optimized audience-based campaigns using historical buys and client briefs.
Rigel – End-to-End Financial Platform
Built for a barter media agency, Rigel unified campaign planning, financial tracking, and media execution into a single, fully adopted platform.
Client Configuration Tool
Developed Publicis Media’s first centralized platform for managing client setup data across multiple agencies—designed through direct user engagement and feedback.
Sony Pictures Sandbox Platform
Created an interactive planning tool for the Cable TV team to simulate trailer placements across networks, forecasting the impact of inventory decisions on new movie releases.
Digital Suite of Planning Tools
Led the buildout of a planning suite integrated with DSPs like Freewheel and Google Ad Manager (GAM). These tools empowered digital planners to seamlessly move from briefing to activation with improved data visibility and execution speed.